Ignite – Ignite-X

Innovation cycles can drive growth and inspire bolder choices within your organisation. Ignite-X challenges internal perceptions and serves as an advocate for the User. Working as part of an embedded team, we validate early stage assumptions and proactively refine the strategy underpinning innovation. As an external partner, we avoid tunnel vision and focus our strategy on evidenced market needs.

This user centred approach is key to fostering empathy for the user and the deliberate process of collaboration encourages internal teams to adopt a culture of creativity. As your partner, we strive to align on a shared understanding of the project objectives that serves as a North Star to rally internal teams and equip them with the frameworks to continue to innovate beyond the engagement.

Define your ambition

“Successful projects are driven by teams with an embedded culture of innovation and an aligned understanding of goals”

Strategy Alignment

Working with senior stakeholders and team members, we design and facilitate workshops to define a shared understanding of the innovation cycle strategy and granular project goals.

We work with your team to define the North Star for your project. This process allows you to gain a better understanding of your key business differentiators and a developed risk mitigation plans based on your organisation's digital maturity.

Empathy Mapping

Employing desktop research alongside User and stakeholder interviews, we uncover pain points and identify opportunities for introducing new services or improving existing solutions.

Working together, we define personas as artefacts that help embed empathy within your team and a set of User journey maps that depict User interactions across key flows of your business.

Service Design

Through a series of ideation workshops, we work with your team and inspire creativity in solving for the opportunities uncovered in the form of solution features or service interactions. These are then mapped across the future state journey and prioritised according to desirability, viability and feasibility.

Mapping the Service Blueprint provides a template that depicts all User digital and physical interactions across your business and provides a dashboard view of all potential solutions with an ability to track development and implementation.